Anthony Benivegna, Founder/President
E-mail: tonyb@abresearchct.com
Tony's market research background encompasses a
broad spectrum of consumer and non-consumer product areas. In addition
to his overall management responsibilities, he actively manages projects
for key CPG and pharmaceutical company clients. His earlier research
experience included positions with de Kadt Marketing and Research,
General Foods (currently Kraft) , and Burke Marketing Research.
He holds an MBA and an MS in Analytical Chemistry
from the University of Wisconsin, and a BA in Chemistry from New York
University.
Joel Benson, Executive Vice President
E-mail: joelb@abresearchct.com
Joel began his career in 1969 as a coder at Decisions
Center Inc. and by 1988 was the founder and owner of his own market
research company, Joel Benson Associates. Joel's extensive expertise
in the CPG space encompasses many Fortune 100 companies. Prior to
him forming his own company, he was a co-founder and principal of
Newman Stein. During his 15 years there, he grew the company from
3 employees to 50. Joel is an expert in concept/product testing,
A&U
studies, Ad Tracking and Copy Testing, and Package Testing. In that
Tony and Joel share similar working styles, and since their client
bases complemented each other's, combining the two companies made
perfect sense.
Joel holds a B.A. in Sociology from Queens College,
and an M.A. in Sociology from Adelphi University.
Jennifer Engel, Vice President
E-mail: jennifere@abresearchct.com
Jennifer has over 10 years of custom research experience.
She re-joined AB Research in 2008 after spending 6 years at TNS where
she focused on client service and headed up an account team. Jennifer
began her career working for Moskowitz Jacobs doing product development
research. Her experience is among a broad client base within the CPG
and Pharmaceutical industries. In addition, she brings a significant
amount of online panel experience, as well as multi-country project
management skills.
Jennifer holds a B.A. in Psychology from Lehigh
University.
Susan Zatt Weinberg, Senior Project
Director
E-mail: susanw@abresearchct.com
Susan joined AB Research in 1983. She is a senior
project director with over 20 years experience in the field. She has
worked on a wide variety of consumer and non-consumer studies, non-consumer
experience centered primarily in the areas of financial services and
pharmaceutical company research.
Earlier research experience included a position
with an advertising agency and two other market research suppliers
(de Kadt, Lieberman Suburban).
She has an MBA in marketing and finance from Pace
University, and a BA from Barnard College.
Karen Hunt, Director of Field Operations
E-mail: karenh@abresearchct.com
Karen Beard Hunt has worked at AB Research Associates
since shortly after its inception, in 1988. Karen is responsible for
the data collection of a wide variety of projects including, healthcare,
packaged goods and financial services, for both consumer and business-to-business
issues. She specializes in large-scale, labor intensive telephone
and face-to-face projects.
Karen holds a B.A. from the University of Illinois
and is a member of the M.R.A. Prior to joining AB Research she worked
at Newman-Stein and General Foods (currently Kraft).
