Founded
in 1986 by Anthony Benivegna, we are a leading, full-service market research
company, specializing in hands-on, personalized client service and project
management. Our comprehensive portfolio of experience covers consumer packaged
goods, healthcare and pharmaceutical research, and financial services, all
encompassing both consumer and business-to-business audiences. These projects
have been executed through the utilization of Face-to-Face, Phone, and Online
data collection methods.
Our approach to servicing our clients is that of a "boutique" research
company. In other words, our clients can benefit from working directly with
a senior staff member on all projects, and can take advantage of the flexibility
and timeliness a small company can offer.
The projects we take on can range anywhere from a tactical
1-cell concept or product test, to a strategic market structure study with
high-level statistical analyses. Our staff members tout 10-35 years in the
industry.
AB Research is committed to helping our clients make informed,
insightful decisions in a timely manner through our unrivaled expertise and "hands-on" approach
to projects.